I’m sitting at the airport waiting for my flight. I sit opposite a guy in suit. He’s on his phone, he’s talking about an important meeting. He’s off to Frankfurt. His gate was just called and off he goes. I don’t know what he does, but he’s doing it. His time is precious.
After watching the seminars and listening to several podcasts – the point that made the most impact on me was that I sell my time. My time is limited to a singular purchase. The movers and shakers find ways to find a way of making money and replicating it. Over and over. Same time, bigger results.
I know, I know – this is the basis of most business. Having just had a Starbucks coffee and sandwich I should have realised this sooner in life. Sadly though, I’ve been a video guy up until this late emergence. At least it’s happening. It’s only taken 42 years.
Don’t get me wrong – I get paid well, but I don’t work smart. A 10 hour day earns me the same as a 8 – 12 or 16 hour day. That’s not business, that’s stupid.
Now, think if my experience, my worth, my marketability was a video that when played it generated income. It’s working all the time for a singular expenditure of effort and that product (or video) is repeatable. That’s it. I get it. I want it. Goal determined!
Right – 20 minutes and my gate is up. Time to listen to some more stuff, inspired.